What we believe in at KWPP: Trust: starts with honesty

By klrw460 February 19, 2024

Honesty is not just a virtue; it’s a prerequisite. It is the cornerstone of any fruitful relationship, whether personal or professional and It’s a principle that we strictly adhere to. At KWPP, we firmly believe that trust starts with honesty and take pride in fostering an environment where honesty is not just encouraged but expected. Here we show you how our commitment to this core belief sets us apart as one of the best realtors in Maryland.


    1. Honest Market Assessment:

An accurate market assessment is crucial for both buyers and sellers to make informed decisions. At KWPP, we’re committed to providing honest and realistic market assessments. Here’s how we ensure that:

  • Data-Driven Approach: Our market assessments are based on comprehensive data and thorough analysis. We don’t rely on gut feelings or guesswork. Our clients can trust that our assessments are grounded in facts.
  • Realistic Expectations: We set realistic expectations for our clients. If a property’s value is in a certain range, we will be candid about it. This allows clients to plan and strategize effectively, whether they are buying or selling.
  • Comparative Market Analysis: When assessing a property, we conduct a comparative market analysis (CMA) that looks at similar properties in the area. This method ensures that our clients receive an accurate picture of where their property stands in the market.

    2. Honesty in Pricing:

Pricing is a pivotal factor in real estate, and our commitment to honesty in this aspect is unwavering. KWPP ensures trust by:

  • Market Research: Our agents perform in-depth market research to help sellers set accurate and competitive prices for their properties. Buyers can trust our recommendations, knowing that they are rooted in solid market analysis.
  • No Hidden Fees: We are upfront about all costs associated with real estate transactions. Our clients can trust that they won’t encounter any hidden fees or unexpected surprises.
  • Fair Negotiations: In negotiations, we represent our clients’ interests transparently and ethically. This fairness in the negotiation process builds trust with all parties involved.

    3. Consistent Actions and Reliability:

Trust isn’t established overnight; it’s a result of consistent actions over time. KWPP agents take reliability seriously, and this is how we build trust:

  • Track Record: Our clients can rely on our proven track record of successful real estate transactions. We are proud of the number of satisfied clients who have attested to our reliability.
  • Consistent Communication: We maintain open and consistent communication throughout the buying or selling process. By being reliable in our updates and responses, we demonstrate that we are always there for our clients.
  • Follow-Through: Our agents follow through on commitments and promises. We ensure that we meet deadlines and deliver on our commitments, reinforcing our reliability.

    4. Professional and Ethical Conduct:

Our agents at KWPP are not only highly skilled professionals but also individuals who adhere to a stringent code of ethics. This code places a strong emphasis on ethical behavior, and it governs our interactions with all parties involved in real estate transactions. By holding ourselves to the highest standards of conduct, we protect the interests of our clients and maintain their trust. Our agents are committed to:

  • Confidentiality: We understand the sensitivity of real estate transactions and the importance of keeping personal information confidential. Our clients can trust us to handle their data with the utmost care.
  • Honesty and Fairness: We believe in treating all parties involved in a transaction with fairness and honesty, ensuring that no one is taken advantage of.
  • Competence: Our agents are continuously enhancing their knowledge and skills to provide our clients with the best possible service. This dedication to competence builds trust in our clients.


At Keller Williams Preferred Properties, we understand that trust is not given; it is earned. We are committed to earning your trust through our unwavering dedication to honesty, transparency, and excellence. Our belief in trust starting with honesty is not just a philosophy; it’s a promise. When you choose KWPP, you are choosing a partner who values your trust above all else. Join us in shaping a future where your real estate journey is not just successful but also deeply satisfying, built on a foundation of trust that stands the test of time.


Choose Keller Williams Preferred Properties (KWPP), where we believe that trust is earned through unwavering dedication. Our commitment to transparency and excellence is not just a philosophy but a promise. When you partner with KWPP, you’re choosing a team that values your trust above all else. Contact us today at 240-737-5000 or visit https://www.kwexperience.com/contact/ for more information about real estate experience that goes beyond success.